Neato’s Scalable Web Upgrade with React, Next & AWS

Neato's Scalable Web Upgrade with React, Next & AWS

About the Client

Neato is a leading e-commerce solutions provider, helping brands scale their business on platforms like Amazon. They specialize in marketplace management, digital marketing, fulfillment, and business intelligence to drive online growth and operational efficiency.

Industry: Ecommerce

Location Italy

Services used:

React Js

Next JS

AWS

Background

Neato aims to streamline e-commerce operations for consumer brands by leveraging data-driven insights, modern marketing strategies, and automated fulfillment processes. Their platform integrates cutting-edge technologies to optimize conversions, improve logistics, and provide clients with seamless, scalable solutions for sustained growth in competitive digital marketplaces.

Challenge

To address these challenges, Neato implemented a robust tech stack, focusing on efficiency, scalability, and performance. Key solutions included:

Developed the website using React.js and Next.js for a dynamic and server-rendered frontend.
Deployed on Vercel and Amazon Web Services (AWS) for scalable hosting.
Integrated Google Analytics (GA4), Vercel Analytics, and Leadfeeder for in-depth user insights.
Utilized HubSpot for marketing automation and customer relationship management.

Leveraged Tailwind CSS for a responsive and visually appealing UI.

Solution

To address these challenges, Neato implemented a robust tech stack, focusing on efficiency, scalability, and performance. Key solutions included:

Developed the website using React.js and Next.js for a dynamic and server-rendered frontend.
Deployed on Vercel and Amazon Web Services (AWS) for scalable hosting.
Integrated Google Analytics (GA4), Vercel Analytics, and Leadfeeder for in-depth user insights.
Utilized HubSpot for marketing automation and customer relationship management.

Leveraged Tailwind CSS for a responsive and visually appealing UI.

Results

The implementation of this modern tech stack led to measurable improvements, including:

30% faster website load times, enhancing user engagement.
Improved lead tracking and conversion rates through better analytics.
Stronger infrastructure with cloud hosting, ensuring 99.9% uptime.
Seamless marketing automation, resulting in increased lead nurturing efficiency.
Future-ready platform, adaptable for continuous updates and new integrations.