Stoneside’s Digital Makeover with React & MUI

Stoneside's Digital Makeover with React & MUI

About the Client

Stoneside is a leading provider of high-quality custom window treatments, offering blinds, shades, and drapery solutions. They focus on a seamless customer experience, from online browsing to in-home consultations, ensuring precision and design excellence.

Industry: Ecommerce

Location Denver, Colorado, USA

Services used:

React.js

Emotion.js

MUI (Material-UI)

Background

Stoneside’s business model revolves around a personalized approach to home décor, blending technology with professional design expertise. Their website serves as a crucial touchpoint for customer engagement, requiring high performance, seamless navigation, and robust analytics to track interactions and optimize marketing efforts.

Challenge

Stoneside adopted a modern technology stack to enhance performance, analytics, and marketing. The key solutions implemented were:

Developed the website using React.js with Emotion.js for dynamic and efficient styling.
Integrated Google Analytics GA4 and Invoca for real-time analytics and call tracking.
Implemented MUI (Material-UI) for a responsive and aesthetically pleasing UI.
Leveraged AdRoll 2.0 and LiveIntent for retargeting and advertising automation.
Used Apache HTTP Server for improved website performance and reliability.

Solution

Stoneside adopted a modern technology stack to enhance performance, analytics, and marketing. The key solutions implemented were:

Developed the website using React.js with Emotion.js for dynamic and efficient styling.
Integrated Google Analytics GA4 and Invoca for real-time analytics and call tracking.
Implemented MUI (Material-UI) for a responsive and aesthetically pleasing UI.
Leveraged AdRoll 2.0 and LiveIntent for retargeting and advertising automation.
Used Apache HTTP Server for improved website performance and reliability.