About the Client

Goji Mobile simplifies the mobile plan comparison process by providing a transparent, user-friendly platform. Their service helps users make informed decisions by comparing plans based on coverage, pricing, and usage preferences.

Background

Goji Mobile aimed to improve its platform to offer a more effective comparison experience for thousands of mobile plans. The existing system lacked mobile optimization, engagement tools, and scalability, limiting its user appeal and retention potential.

Challenge

Key challenges included:

• An outdated user interface that didn’t effectively showcase the plan comparison tool.
• Suboptimal mobile experience leading to high bounce rates on smartphones.
• Limited user engagement features, affecting interaction with the platform.
• Lack of integrations to track user behavior and generate actionable insights.
• Unappealing visuals, reducing the platform’s overall effectiveness in engaging users.

Solution

We focused on enhancing design, functionality, and scalability with the following approach:

• Redesigned User Interface: Developed an interactive, mobile-first layout to improve user experience.
• Mobile Optimization: Delivered a responsive design to ensure smooth usability across mobile devices.
• Backend Integration: Built scalable systems capable of handling real-time comparisons and user interactions.
• Graphic Design: Created clean, engaging visuals to highlight key features and benefits.
• QA Testing: Ensured the platform performed flawlessly across all devices and browsers.

Results

The revamped platform resulted in significant improvements:

• Mobile engagement increased by 75%, with a substantial decrease in bounce rates.
• User interaction, particularly plan comparisons, grew by 60%, reflecting improved engagement.
• Lead generation improved by 50% thanks to an enhanced user experience.
• The new backend infrastructure allowed for faster updates and real-time interactions.