About the Client

Convirza specializes in call tracking and conversation analytics software, offering businesses insights to optimize marketing efforts and improve customer interactions. Their platform helps clients enhance their strategies with data-driven decisions.

Background

Despite an extensive product portfolio, Convirza faced challenges with low website traffic and poor lead conversions. The platform needed a better user experience and lead-generation features to help engage their target audience and drive growth.

Challenge

Convirza encountered several performance and engagement issues:

• An unclear website layout that made navigation and understanding of services difficult.
• Limited lead capture opportunities that hindered conversion rates.
• Outdated systems for managing customer data, leading to slow responses.
• Inconsistent visual branding, which affected trust and credibility.

Solution

We took a comprehensive approach to address these issues, focusing on performance and user interaction:

• Website Overhaul: We redesigned the site for easier navigation, creating a professional and user-friendly experience.
• Lead Generation: Added well-placed lead capture forms and calls-to-action on key landing pages to improve conversions.
• Backend Improvement: Enhanced systems for faster management of customer inquiries and data.
• Graphic Design: Updated visual elements to maintain brand consistency and strengthen appeal.
• Quality Assurance: Conducted extensive testing to ensure the website ran smoothly across all platforms.

Results

The website overhaul produced significant results for Convirza:

• Website traffic increased by 70% within three months of the redesign.
• Lead generation surged by 60%, driven by better forms and CTAs.
• Page load times improved by 40%, increasing user engagement.
• Response times for customer inquiries decreased by 35% due to backend improvements.
• Enhanced branding helped establish greater trust and professionalism with users.